Following the success of last year’s Million Pound specials, the award-winning hit show The Cube is returning to ITV and ITV Hub later this year.
The nerve-wracking gameshow, which sees contestants attempt seemingly simple tasks within the high-pressure confines of the iconic, and often punishing Perspex box.
The Million Pound Cube, which aired in October 2020, launched with 4.1m viewers. The series, which was stripped across the week, averaged 3.5m across 7 episodes, up on the previous series in 2015 by +0.4m and the biggest series of the show since 2014.
Produced by Triple Brew Media, the new 6x60 series will once again see pairs of contestants, from the same household, take on the ferocity of The Cube. As well as facing solo games, contestants will also face brand new two player challenges as they demonstrate skill and determination by braving The Cube, in the hope of winning a major cash prize.
Each pair has nine lives to complete seven games, each worth an increasing amount of money, as they move closer to the £250,000 jackpot. Players will have to overcome extreme nerves and frustration as they take on deceivingly simple tasks, but can they beat the tyrant that is The Cube?
As well as the six-part contestant series, there will also be a 2x60 celebrity specials, allowing well-known names and faces to feel the intense pressure as they endeavour to beat The Cube and win £250,000 for their chosen charity.
Triple Brew’s Ed de Burgh said: “We are delighted that The Cube is coming back. This series promises to be another edge of your seat, sweaty-palmed treat for the whole family, with a fiercer than ever Cube looking to put our pairs of contestants through their paces.”
The Cube will be made by Triple Brew Media, part of Objective Media Group, an All3Media Company, for ITV. It was commissioned for ITV by Katie Rawcliffe, Head of Entertainment Commissioning, ITV and Anna Meadows, Commissioning Editor, Entertainment, ITV. Executive producers are Ed de Burgh and Paul Wright, with Ed Booth co-executive producer. The series will be distributed by All3Media International.